Discover Black Insomnia

Maximising Potential for the World

Our purpose

Our purpose

We do what we do because it helps like-minded individuals achieve their full potential. We make lives better - one adventure, one mission at a time. We're an extremely passionate and determined team that’s driven by the impact we have on the world. We live to give an experience to everyone who consumes us. This is what fuels us day by day.

Our impact

We make our impact by helping people get sh!t done the all natural way. We don’t stand for the bullsh*t that’s found in artificial energy drinks. That’s why we’ve produced the 100% natural alternative. We make it possible for people to achieve maximum productivity while being healthy. Now, nobody has to consume crap to get the power-up they deserve. This allows everyone to become the best version of themselves.

Why does this matter to us?

It aligns with our values, it makes us feel good, and it gives us purpose. For us, the journey is the destination. We feel good about what we do. And as long as we keep shouting about how we can help maximise potential for the world, we’re doing our part and we’re loving every second of it.