BLACK INSOMNIA
BLACK INSOMNIA
BLACK INSOMNIA
We took the time to come up with 6 reasons you should drink organic coffee. Why six? I dunno.
Worldwide, non-organic coffee is one of the most chemically-drenched crops in the world. I’m talking about things like pesticides. Poison.
Yup, pesticides, herbicides, fungicides—you name it—they’ve been determined to be unhealthy for human consumption. In some cases, “unhealthy” is an understatement.
Plants that have been treated this way leak traces of chemicals into the surrounding soil and nearby waterways, where these toxins can be carried even further. Non-organically grown coffees that have been treated with these kind of chemicals pass residues of these substances into the human body, where they can end up stored in body fat.
Gross. If poison alone isn’t enough to convince you…
Coffee is already a great source of antioxidants, those little things that help fight “free radicals” in your body’s cells. “Free radicals,” as you may know, are those little things that essentially roam around in your body and are capable of setting off chain reactions in the human body that lead to cellular death. Antioxidants help minimize these reactions to keep the body healthier overall. Caffeine like that from organically grown coffee can provide a natural energy boost and enhance proper functioning of the brain—with some studies suggesting it can even help in prevention of diseases like dementia and Alzheimer’s.
And again, non-organically-grown coffee beans can retain the residue of man-made chemical substances from their unnatural growing process—substances which can cause skin irritations and contain carcinogens. When you drink organic coffee, you don’t have to worry about that kind of crap.
Organically-grown coffee plants add benefits to their ecosystem, which helps everyone. In order to be certified as organic, a farm must not have used chemicals for three years and must be located far enough away from non-organic farms so that there is no danger of contamination from the “other guys.” Organic coffee crops also require continual crop rotation, which makes sure that the soil they grow in stays fertile in the long-term.
Many organic coffee farms also limit use of non-renewable resources and are likely to engage in other environmentally-friendly practices that promote conservation of natural resources and sustainability.
Organic coffee farmers protect and sustain their crops via natural methods—like really natural: growing plants in the shade (as nature intended) attracts birds that take care of pests instead of chemical toxins. All those birds attracted by the trees then leave droppings that in turn fertilize the soil—again, just as nature intended in the first place.
The farmers who grow organic coffee are often Fair Trade compliant—when you purchase coffee grown by them, you are participating in a movement to bring equity to farmers and the ability to sustain their business and support their families.
“USDA Certified Organic” is a very difficult certification for coffee growers to achieve. Besides not being allowed to use pesticides or man-made chemical fertilizers, they may also not grow genetically-engineered crops. Certified organic farms are inspected regularly to ensure they’re following all of the guidelines, and that none are growing genetically-engineered strains—the implications of which are not yet understood.
Since coffee is an aromatic plant, one of the primary factors that goes into the way coffee tastes is the soil it’s grown in. It can even pick up and take on the flavors of plants growing nearby—that’s how absorbent coffee is.
Turns out that when coffee beans are grown in rich, natural soil without being drenched in toxic pesticides or synthetic chemicals that they taste much better. Sounds crazy, right?
As the old (?) adage says, “life’s too short to drink non-organic coffee,” and all of our Black Insomnia coffee is USDA Certified Organic. So next time you reach for a cup of coffee, make sure you’re putting “top shelf” stuff into your body—you deserve it.
Ask a few people who know a thing or two about coffee what the benefits of buying whole beans are, and most of them will probably say whole beans result in a better tasting cup of coffee.
Yup. That’s 100% right.
It’s undeniable that pre-ground packaged coffee, in general, can lack a little bit of flavor compared to freshly ground whole beans. This is because once coffee is ground, the rate at which it oxidizes greatly increases. Oxidation, in turn, causes coffee to lose its flavor.
It’s not that there isn’t a flavor difference, it’s that there are other factors that affect the flavor profile of your cup of coffee more than whether it was packaged as whole beans or pre-ground.
For most coffee drinkers, the difference in overall taste between brewing using pre-ground coffee and whole beans will be detectable, but subtle.
That being said, for a lot of coffee drinkers (including me), the difference is noticeable enough that they will only buy whole beans when they have the choice.
At the end of the day, switching to grinding whole beans at home is a relatively easy change to make (compared to perfecting grind sizes to change the flavor profile, optimizing brewing temperatures, purchasing better equipment for brewing, and so on).
So, while a difference in taste isn’t a huge concern with whole beans vs pre-ground coffee —otherwise, why would we sell pre-ground coffee at all?—there are other good reasons to go whole bean the next time you buy coffee:
On the other hand, pre-ground coffee has its benefits as well:
Whether you choose to buy pre-ground coffee or whole coffee beans all comes down to what is more important to you at the time—convenience, or taste and customization. There’s no “right” or “wrong” answer as to which is better.
Fortunately, Black insomnia offers both varieties—whole beans for the caffeine fiend with a few extra minutes to customize their cup, as well as ground coffee for the convenience-minded fiend on the go.
Why not try both, and decide which is the right one for you
