Alexander is the COO of our company and responsible for all aspects of operation, from sourcing of the coffee to packaging, and of course global sales and marketing. Being a father of 4 kids, Alexander is always trying to make the most of his time and hence aiming to find the most efficient ways to get sh!t done. When he found Black Insomnia in South Africa and bought the brand, he was convinced that extreme caffeine will help him get this shyte done, and so might many other people feel.

For Jim, life is about getting out there and doing things, and for this he needs motivation and energy. His motivation comes from doing things he truly believes in. His energy comes from the fuel he consumes. Black Insomnia plays a BIG role in both of these. Jim is massively motivated by being part of an awesome team that’s getting energy to motivated people in the form of Black Insomnia. AND he uses Black Insomnia as his own source of energy. NOW THAT’S WHAT WE CALL A “WIN WIN”!!

João is our Global Head of Marketing and a roller coaster personified. He loves the adrenaline rush of taking risks and doing new things. He enjoys playing tennis and squash, restoring all sorts of things and, surprisingly, loves pottery. Although he lives by the sea, on the coast of Portugal, the only thing he's good at surfing is the fifth wave of coffee. With us, he's focused on building a global brand that inspires everyone.

Katharina is always curious about optimizing the processes on how our products can get to you in the smoothest way possible. She is constantly looking around for new ideas on how to develop our products and brand further. No sales channel is too far, no idea too whacky. With the extra energy from a smooth cup of Black Insomnia every morning, she goes above and beyond her own limits so everyone in the world can enjoy the true caffeine kick they deserve.

Keith has a record of success in helping businesses achieve profitable growth and adding value. Board level and general management experience in the UK and worldwide. However, on his travels as a Financial Director (bean counter as some would say.), he thought he would never find a decent cup of joe... But then he discovered a company that brews what he believes to be the top-notch roasted coffee on the planet. He loved it so much that he joined the company as their CFO. Now, he can finally have his coffee and count it too!

Marian works in the Black Insomnia team as a Customer Service and Supply Chain Assistant. She is Spanish and loves working in an international environment. She has lived in different countries and is passionate about people and languages. This requires many hours of study and high concentration which she received with the help of a good caffeine kick.

Veronica’s role at Black insomnia is to provide an amazing digital experience for you and get you motivated. She's a creative and strategic thinker and loves encouraging others to become the best version of themselves. Of course, she starts each day with the ultimate caffeine kick so she can get sh!t done with razor-sharp focus. With all her extra energy, she spends her free time exploring the world and learning new languages.