
Established by Sean Kristafor in Cape Town

- Improved recipe (achieving 1105mg of caffeine)
- Improved packaging (not mere labels, but full printed bags)
- Improved new packaging (tin of ground coffee)

- Relaunched in the US (web shop and amazon)
- Launched in Czech Republic, Poland, Russia, and South Africa via distributors

- Expanded product portfolio (Nespresso pods, pour-over bags)
- Launched UK operation (webshop and amazon)
- Launched in Dubai-Introduced distributor in the US and sold the webshop to him

Launched in Australia, Germany, and Canada

Currently maximizing potential for the world.